SHOWCASE FEATURE: Market Research: Owning the Customer


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Market research impacts every intersection along the healthcare continuum. Data-driven insights impact a multitude of decisions from which drugs make it to the clinic to how those drugs are promoted in the marketplace.
Some analysts say while market research is very important, some pharmaceutical company executives still treat the function as an afterthought. In today‚Äôs complex ecosystem, it is imperative that market researchers not only bring value to the organization but carve out a seat…

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