Improving Adherence Out of Disruption


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Product Description

The industry is facing many difficult hurdles in 2013 and beyond, but perhaps none so elusive as improving patient adherence through understanding consumers and their resistance to behavioral changes. Anyone who has tried to lose weight or quit smoking can tell you how difficult it is to change a behavior even when the result is a better health outcome. To learn how to improve patient adherence, companies must first learn more about patients and understand their behaviors, a task made more difficult by the fact that as patients, we often don’t understand ourselves. However, our experts say establishing long-term relationships, offering value beyond the pill, and actively engaging with patients will set the stage for a new patient-focused…

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