Disrupting the Model: Patient-Centricity


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Product Description

Industry analysts have been reporting on the need for industry transformation toward a more patient-centric business model for several years.  In 2010, EY used the phrase Pharma 3.0 to describe all the innovative trends that are shaping this new healthcare ecosystem. By 2011, pharma companies had expanded the number of Pharma 3.0 initiatives, which included nontraditional partnerships, by 78% in one year. In 2012, the focus turned toward the patient-centric model and the need to improve patient adherence. In 2013, it is time for the…

Preparing for a New Healthcare Model