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Mining for Gold in Patient Communities

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

During a recent social media summit with patient community members who live with diabetes, Roche discovered a vital piece of information that changed its marketing and improved its credibility within the patient community.
According to Mike Lawson, head of experience at the Diabetes Hands Foundation and a diabetes patient who attended the summit, Roche was demonstrating its glucose meter to the assembled group of community patients when one patient mentioned that the meters in the ads featured unrealistic glucose readings. Heeding the patient’s feedback, Roche changed the numbers in the ads to better represent a number a diabetic…

Sidebars:
Myth Busters
Patient Community Case Studies

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