The estimated time people give their attention to a print ad is 3.5 seconds and 7 seconds for a Web page. That’s the time that marketers have to capture their audiences’ attention. But it’s not enough to deliver something in an interesting way; marketers also have to create something the audience will remember.
In healthcare marketing, the delivery is more complex and requires a deep understanding of multiple stakeholders and what resonates within a narrowly defined…
Best Practices for Working with Multiple Stakeholders