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Gone in 7 Seconds

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

The estimated time people give their attention to a print ad is 3.5 seconds and 7 seconds for a Web page. That’s the time that marketers have to capture their audiences’ attention. But it’s not enough to deliver something in an interesting way; marketers also have to create something the audience will remember.
In healthcare marketing, the delivery is more complex and requires a deep understanding of multiple stakeholders and what resonates within a narrowly defined…

Sidebars:
The gallery
Best Practices for Working with Multiple Stakeholders

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