Gone in 7 Seconds


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Product Description

The estimated time people give their attention to a print ad is 3.5 seconds and 7 seconds for a Web page. That’s the time that marketers have to capture their audiences’ attention. But it’s not enough to deliver something in an interesting way; marketers also have to create something the audience will remember.
In healthcare marketing, the delivery is more complex and requires a deep understanding of multiple stakeholders and what resonates within a narrowly defined…

The gallery
Best Practices for Working with Multiple Stakeholders