What’s Your Social Media Strategy?


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Product Description

Social media has radically transformed the way customers and patients learn, act, and behave. So much so that many of our clients have come to expect it. So it is no surprise that the race is on to stake out an approach to integrate social media into the brand marketing mix. But unlike earlier transformations in the interactive space, (like Web 2.0, APIs, apps, and broadband), the social media revolution has been remarkably difficult for…

Robert Egert
, SVP, Managing Director, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide.  Ogilvy CommonHealth Worldwide — the health behavior experts of Ogilvy & Mather —committed to creativity and effectiveness in healthcare communications, everywhere. For more information visit