SHOWCASE FEATURE: Social Media: Moving Forward


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According to industry statistics, millions upon millions of Americans are using social media — Facebook, Twitter, YouTube, community-based sites, Pinterest, etc. And every day the data show increasing use of social media for healthcare-related concerns.
According to a recent PwC Health Research Institute (HRI) report, use of social networking sites has grown from 5% of all adults in 2005, to half of all adults (50%) in 2011. For example, Facebook, which began with 5 million users in 2005, today has 845 million participants, more than the entire population of Europe. Pinterest, a social image-sharing site using a virtual “pinboard” interface, just hit 11.7 million unique U.S. users, growing from 1.2 million…