If someone would have told you as recently as three years ago that you would be using your smartphone as much as your laptop, you might have dismissed them. The same would be true of someone telling you that you would be using a 10-inch screen with no keyboard as your only home computer, but the world is changing fast and consumers are quickly taking up new tools…
Chris Cullmann, Vice President, Digital Strategy, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide. Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit ogilvychww.com.