The Paradox of the Fanny Pack


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Product Description

Remember when — oh, some 10 to 15 years ago — when we had multiple digital devices clipped to our belts? Certain people had so many things to carry, they strapped a fashionable fanny pack around their waist to contain all of these gadgets.
At the time, we were amazed by these tiny digital devices that literally changed how we communicated. Not only did these devices keep us busy, they helped us manage our lives. We were loaded with single-purpose gadgets including cellphones, PalmPilots, pagers, portable music players, and even laptops. Back at home, we had desktops…

Boris Kushkuley, Ph.D.
, President, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide. Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit