In The Tipping Point, author Malcolm Gladwell said: “The most powerful selling of products and ideas takes place not marketer to consumer but consumer to consumer.” He couldn’t have been more on point.
In fact, according to the latest Edelman Trust Barometer, only 20% of the people surveyed trust corporate and product advertising; instead, for the vast majority of respondents, “a person like me” was considered “the most credible source of information about a company.” In other words, trust in, and commitment to, a brand is less about slick product or price promotion and more about trusted…
Stephanie Brown, Interactive Strategy, FingerPaint Marketing. FingerPaint Marketing, with headquarters in Saratoga Springs, NY, is a fully integrated marketing and advertising agency, offering consumer and business-to-business communications solutions. For more information, visit fingerpaintmarketing.com.