Take a chance, but be cautious. Do something new, but hold on to what’s familiar. Spend less, but deliver big.
Be an industry leader, but show me someone else who did it first. This is the balancing act that challenges many pharmaceutical marketers today. Here’s one answer: Cookie your target audiences, but give them total control.
Robert Carmignani, Executive VP Sales & Marketing, eHealthcare Solutions. eHealthcare Solutions creates custom solutions focused on digital “surround sound,” both alone and integrated with traditional marketing initiatives, to connect marketers with physicians, other healthcare professionals, and health consumers. For more information, visit ehealthcaresolutions.com.