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Marketing: Public Relations

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

Product Description

According to Rob Bazemore, president, Janssen Biotech, PR plays a valuable role in building and maintaining the visibility of the company and its brands among patient audiences through educational resources, advocacy collaborations, and traditional and social media campaigns. The company has launched several disease awareness campaigns to provide education, resources, and hope for those living with serious inflammatory diseases. Two examples of these campaigns are…

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