Marketing: Digital Media


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Experts say creating an experience for patients that allows them to engage with a company beyond its therapies is the most effective use of social media, delivering meaningful information to both the patient and the organization.
UCB currently has three thriving disease awareness communities on Facebook —Epilepsy Advocate, Parkinson’s More than Motion, and Crohns & Me. These communities were established with the goal of using social media to provide value for patients, says Andrea Levin, associate director, public relations…