Letter from the Editor


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Healthcare advertising agencies, service providers, and companies offering strategic consulting to pharmaceutical and life-sciences companies are grappling with the challenges facing their clients: shrinking profit margins, fewer drugs in the pipeline, consolidation, heightened regulatory scrutiny, and myriad other issues.
A distinguished panel of agency presidents representing four leading healthcare communications and advertising companies, addressed the ramifications that these complex market conditions are having not only on their agencies but the industry in general at a recent educational event sponsored by the Midwest HealthCare Marketing Association (MHMA)…