Marketing: New Strategies


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According to reports from Cutting Edge Information, pharmaceutical companies have been increasing their investment in digital marketing strategies over the past three years, and growth trends indicate that certain digital channels will soon surpass more traditional media tools. Between 2009 and 2011, digital marketing increased by 2.9%, representing a 12% growth in digital’s share of the marketing mix. Mobile marketing tops this list with an impressive 288% gain in the share of marketing…

Best Practices for a Consumer-Oriented Brand Strategy
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