Are We Paying Attention to the Right Conversation?


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Product Description

Conversation, beyond a doubt, is the marketing buzzword of the last couple of years. Listen to the conversation. Be part of the conversation. Make sure your brand isn’t left out of the conversation.
Patients on Facebook. Caregivers on YouTube. Healthcare practitioners on Sermo. Pharma on Pinterest. Everyone posting, commenting, sharing, and taking part in the conversation about diseases…

Al Topin
, President. Topin & Associates is an independent, full-service marketing communications company. For more information, visit