Understanding the Information Needs of Today’s Healthcare Decision-Maker


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According to recent articles in TIME magazine and Harvard Business Review, as well as a host of studies and books, the evidence is mounting regarding the financial power and business and academic leadership of women. Women oversee 80% of consumer spending in the U.S. or $5 trillion annually, and more women than men are enrolled in medical school. When it comes to healthcare, women also play a dominant role and make…

Amy Krane
, VP, Penn Schoen Berland, Healthcare Practice
Ryan Hopper, Director, Healthcare, SSI. SSI is the world’s leading provider of ­sampling, data collection, and data analytic solutions for survey research. For more information, visit and