Thrilling Clients?


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Product Description

In today’s pharma world of patent expirations, consolidations, downsizing, and shrinking budgets, we are finding that having “happy and satisfied” clients is no longer good enough. Today’s environment demands that agencies strive to build team chemistry, deepen relationships, and seek to “thrill our clients.”
Thrilling clients is in the lifeblood of agencies, it is what sets us apart from our competition, and it is the foundation upon which we build real relationships and partnerships with the people who depend on us for our unique expertise, skills, and insights. Striving for anything less during this time of turbulent change…

Peter Rooney
, Executive VP, Director of Client Services, Ogilvy CommonHealth Medical Marketing, part of Ogilvy CommonHealth Worldwide. Ogilvy CommonHealth Worldwide — the health behavior experts of Ogilvy & Mather — committed to creativity and effectiveness in healthcare communications, everywhere. For more information, visit