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Direct to the ePharma Consumer in the Age of Connectivity

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 2548. Categories: , .

Product Description

It is not a passing fad but a permanent shift. E-pharma consumers are here to stay, requiring pharmaceutical and medical device companies to adapt to the new digital environment. However, to understand the hesitancy of the pharma industry and FDA toward direct-to-ePharma consumers, it is helpful to look back 30 years ago to when direct-to-consumer advertising was first introduced in 1983…

Sidebar:
Guide to Developing a Successful Direct-to-ePharma Consumer Strategy

Expert
Liz Moench
, President and CEO. MediciGlobal is a direct-to-patient marketing firm specializing in bringing new research opportunities and health products directly to patients. For more information, visit mediciglobal.com.

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