It is not a passing fad but a permanent shift. E-pharma consumers are here to stay, requiring pharmaceutical and medical device companies to adapt to the new digital environment. However, to understand the hesitancy of the pharma industry and FDA toward direct-to-ePharma consumers, it is helpful to look back 30 years ago to when direct-to-consumer advertising was first introduced in 1983…
Guide to Developing a Successful Direct-to-ePharma Consumer Strategy
Liz Moench, President and CEO. MediciGlobal is a direct-to-patient marketing firm specializing in bringing new research opportunities and health products directly to patients. For more information, visit mediciglobal.com.