Why Getting A Foot In the Door These Days Doesn’t Involve a Foot…or even a person


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Pharma marketing has undergone some drastic changes over the past few years. But perhaps the most significant is the shift away from a representative-centric business model.
There are lots of reasons for the change. But, ultimately, it comes down to two things — time and money. Doctors have less time. And pharma companies want to spend…

Jeff Meehan
, Chief Commercial Officer, MD On-line. MD On-Line Inc. is a leading provider of electronic data interchange (EDI) solutions that facilitate the critical connection ­between doctors and payers. For more ­information visit For more information about Instinctive Data, call 1-800-914-1500 or email