PR Can Help Brand Planners Do More With Less


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A pharma product manager who fell asleep in the 1980s and woke up today would feel a lot like Gulliver waking up in Lilliput. Everything about brand marketing has gotten a lot smaller.
Billion-dollar blockbuster drugs have gone off patent, replaced to a large extent by niche market products, such as medicines to treat rare diseases. As a result, patient populations are smaller and so may be the pool of provider specialties you are looking to target. These shrinking target markets can often mean smaller marketing budgets and diminished field forces to make those face-to-face connections. But product managers developing their 2013 brand or launch plans can still find ways to achieve big success…

Jeff Hoyak
, President, MCS Healthcare Public Relations. MCS Healthcare Public Relations is an ­independent, award-winning global ­communications agency, which has ­provided its clients with creativity, service and results since 1985.
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