Increasing Valuation by Early Integration of Identity Development Into Commercialization


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At most life-sciences investment conferences, you’ll often see a brilliant biochemist in a darkened auditorium enthusiastically presenting his company’s new molecule. His scientist-to-scientist talk, peppered with pathways, establishes him clearly to be a top thinker in his field. His PowerPoint slides could fill a textbook, rich in detail and crammed with text. Meanwhile, his audience of potential investors and big pharma partners sit scratching their heads, trying to sift through his biotech buzzwords and techno-jargon to answer the only question…

Camille DeSantis, Co-Founder, Chief of Brand Strategy. Guard Dog Brand Development provides Fiercely Protective identity development for healthcare companies, franchises, ­portfolios, science, and products starting as early as Phase I.
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