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Can We Make Non-personal Promotion Feel More Personal?

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Personal promotion — which for years was defined as a physician office visit — is in danger of becoming extinct. I liken the evolution of pharma’s rep-focused selling model to a Tyrannosaurus rex: once massive in size, initially considered to be a strong predator, and now viewed by some historians…

Expert
Ken Ribotsky, President and CEO. Brandkarma is a strategic marketing ­consulting and healthcare communications company for specialty pharmaceutical, biotech, and medical device companies. For more information, visit brandkarma.org

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