Can We Make Non-personal Promotion Feel More Personal?


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Personal promotion — which for years was defined as a physician office visit — is in danger of becoming extinct. I liken the evolution of pharma’s rep-focused selling model to a Tyrannosaurus rex: once massive in size, initially considered to be a strong predator, and now viewed by some historians…

Ken Ribotsky, President and CEO. Brandkarma is a strategic marketing ­consulting and healthcare communications company for specialty pharmaceutical, biotech, and medical device companies. For more information, visit