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SHOWCASE FEATURE: Marketing: Marketing Without Wires

$30.00

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Product Description

Throughout pharma history, marketers have always gone where the consumers are — and where they are today, in growing numbers, is on the mobile Web. An estimated 81% of physicians surveyed say they use a smartphone, while 75% specified using an Apple iPhone, iPad, or iPod, according to the Manhattan Research report, Digital Health 2012: Benchmarking Patient Adoption of the Internet and Consumer Electronics for Health.
While healthcare marketers are focusing on digital opportunities to connect with their customers, the variability in digital media adoption depending on patient condition coupled with ROI pressure and prioritization of tactics are driving marketers to leverage more…

Sidebars:
VIEWPOINTS
Ken Ribotsky
, President and CEO, Brandkarma
Camille DeSantis, Co-founder, Chief of Brand Strategy, Guard Dog Brand ­Development
Brian Thompson, Senior VP, MCS Healthcare ­Public Relations
Jeff Meehan, Chief Commercial Officer, MD On-Line
Nick Halkitis, VP, eMarketing and Digital Strategies, MediciGlobal
John Nosta, Executive VP, Strategy, Ogilvy CommonHealth ­Specialty ­Marketing, part of Ogilvy ­CommonHealth ­Worldwide
Ryan Hopper, Director, Healthcare, SSI
Al Topin, President, Topin & Associates
Abby Mansfield, Senior VP, Creative Director Topin & Associates
An Online Pulse
Snapshot from Canada

Experts
Mark Bard
. Co-founder, Digital Health Coalition, a nonprofit ­organization created to serve as the collective public voice and ­national public forum for the discussion of the current and future issues relevant to ­digital and electronic marketing of ­healthcare products and services. For more information, visit digitalhealthcoalition.org.
Peter Dannenfelser. Director, of Marketing, Digital Center of ­Excellence, North America for the Janssen Pharmaceutical ­Companies of Johnson & Johnson, which is dedicated to addressing and solving some of the most important unmet medical needs in oncology, immunology, neuroscience, ­infectious diseases and vaccines, and ­c­ardiovascular and metabolic diseases For more information, visit ­janssenpharmaceuticalsinc.com.
Martin Husar. Digital Marketing ­Manager, Sanofi ­Canada, the Canadian ­affiliate of Sanofi, a ­global healthcare ­company.
For more ­information, visit sanofi.ca.
Monique Levy. VP, Research, Manhattan Research, a Decision ­Resources Group ­company that conducts annual research studies covering eHealth trends among healthcare professionals and consumers in the Americas, Europe, and Asia. For more information, visit manhattanresearch.com.
Maureen Malloy. Senior Healthcare Analyst, Manhattan ­Research, a Decision Resources Group company that conducts ­annual research studies covering eHealth trends among healthcare professionals and consumers in the Americas, Europe, and Asia. For more information, visit ­manhattanresearch.com.
Suzanne Niedrich. Associate Director, Neurology eMarketing, Lundbeck, dedicated to providing therapies that fulfill unmet medical needs of people with central nervous system (CNS) disorders. For more information, visit lundbeck.com/us.
Brent Rose. Senior Manager, Digital ­Marketing, Daiichi Sankyo Inc., the U.S. ­subsidiary of Daiichi Sankyo Co. Ltd., a global pharmaceutical company. For more ­information, visit dsi.com.
Todd Smith. Executive VP and Chief ­Commercial Officer, Horizon Pharma Inc., a biopharmaceutical company developing and ­commercializing innovative medicines to target unmet therapeutic needs in arthritis, pain, and inflammatory diseases. For more information, visit horizonpharma.com.
Scott Wearley. Manager, Relationship Marketing, Daiichi Sankyo Inc., the U.S. ­subsidiary of Daiichi Sankyo Co. Ltd., a global pharmaceutical company. For more ­information, visit dsi.com.

 

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