It wasn’t very long ago that industry involvement with social media consisted of only what our experts call “buzz monitoring,” or the analysis and interpretation of patients’ public comments in online communities. While this practice was a good place to start, the industry is set to take the next step beyond to participate in the more valuable opportunity of engaging in two-way conversations with patients. The industry has made the all-important shift from unengaged listening to deliberate interactions with patients.
According to research conducted by Daniel Ghinn, CEO and director of digital engagement at Creation Healthcare, a new paradigm emerges every year, signaling…
Patient Engagement Best Practices
GSK Improves Process for Digital Engagement
A Social Media Community for MS Researchers
Daniel Ghinn. CEO and Director of Digital Engagement, Creation Healthcare, an engagement strategy consultancy specializing in the healthcare and pharmaceutical industries. For more information, visit creationhealthcare.com.
Nick Halkitis. VP, eMarketing and Digital Strategies, MediciGlobal, a specialty patient recruitment and retention firm serving the clinical trials industry. For more information, visit mediciglobal.com.
Brian Loew. Co-Founder and CEO, Inspire, which builds online communities for patients and caregivers and helps life-sciences organizations connect with them. For more information, visit corp.inspire.com.
Eric Pilkington. Senior VP, Digital Strategy, Torre Lazur McCann, a full-service agency delivering healthcare advertising and communications via print, electronic, and digital media. For more information, visit torrelazur.com or email firstname.lastname@example.org.
Greg Rutherford. Senior VP, Marketing, Klick Health, an independent digital health agency developing engaging digital experiences rooted in strategic and marketing insights, creative thinking, and technological expertise. For more information, visit klick.com.
Donna Wray. VP, Management Advisor, TGaS Advisors, a division of KP360, which is a benchmarking and advisory services firm for pharmaceutical commercial operations. For more information, visit tgas.com.