Patient E-ngagement: A Marriage Made in Cyber Space


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Product Description

It wasn’t very long ago that industry involvement with social media consisted of only what our experts call “buzz monitoring,” or the analysis and interpretation of patients’ public comments in online communities. While this practice was a good place to start, the industry is set to take the next step beyond to participate in the more valuable opportunity of engaging in two-way conversations with patients. The industry has made the all-important shift from unengaged listening to deliberate interactions with patients.
According to research conducted by Daniel Ghinn, CEO and director of digital engagement at Creation Healthcare, a new paradigm emerges every year, signaling…

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Daniel Ghinn
. CEO and ­Director of Digital Engagement, Creation ­Healthcare, an engagement strategy consultancy specializing in the ­healthcare and pharmaceutical industries. For more information, visit
Nick Halkitis. VP, eMarketing and Digital Strategies, MediciGlobal, a ­specialty patient recruitment and ­retention firm serving the clinical ­trials industry. For more information, visit
Brian Loew. Co-Founder and CEO, Inspire, which builds online ­communities for ­patients and ­caregivers and helps life-sciences ­organizations connect with them. For more ­information, visit
Eric Pilkington. Senior VP, Digital Strategy, Torre Lazur McCann, a full-service agency ­delivering ­healthcare advertising and ­communications via print, electronic, and ­digital media. For more ­information, visit or email ­
Greg Rutherford. Senior VP, Marketing, Klick Health, an ­independent digital health agency developing engaging digital ­experiences rooted in strategic and marketing ­insights, creative thinking, and technological ­expertise. For more information, visit
Donna Wray. VP, Management ­Advisor, TGaS Advisors, a division of KP360, which is a benchmarking and advisory services firm for ­pharmaceutical commercial operations. For more information, visit