For Art’s Sake


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Product Description

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.

Contributed by Jeff Turner, Senior VP, Creative Director, Carbon

Memorable. How could you flip through the pages of a journal and not stop at this ad? The copy is direct and succinct. A quick hit with a subhead and then two bullets. This is a no-fluff type of ad that reflects a client who’s smart enough to know it’s wise to go in with one clear message, state it, then close with the logo…

Contributed by Jay Doniger, VP, Creative Director, Donahoe Purohit Miller Inc.

Write about an “Ad I wish I would have done.” Truth is, I was hard-pressed to find one … no kidding! I went to our library and spent more than an hour paging through current periodicals from a wide range of specialties. After spreading them all out over the conference table, there were a few that caught my interest and flirted with conceptually interesting ideas, but soon I sat back in stunned silence at the array of uninspired campaigns that surrounded me.