How Apple Leads through Innovation Excellence


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Apple’s breathtaking rate of innovation is nothing short of astonishing. The company’s market cap is the highest in human history. And analysts project that Apple will cross the $1 trillion mark by 2014.
How do they do it? What is the secret behind Apple’s innovation machine? And how could we apply those same insights to biopharmaceuticals?
Skeptics correctly point out that Apple’s ecosystem is very different from the highly regulated world of biopharmaceuticals. But a closer look at the underlying principles of innovation suggests that Apple’s approach…

Fred Marshall
, CEO and Founder, Quantum Learning Inc. Quantum Learning, Inc., is a provider of sales, marketing, and innovation solutions for some of the world’s most highly respected companies, including Apple, Genentech, and AT&T.  For more information, visit or call  215-579-0540.