As the Sunshine Act kicks into effect, pharma product managers and their brand teams may feel some heat from this legislation, but there are steps that can be taken to avoid sunburn and emerge from this marketing game-changer with a healthy glow. With this legislation as the catalyst, now is the time to evaluate speaker bureau program effectiveness and reassess the approach…
Al Reicheg, Chief Commercial Officer, Qforma
Qforma is a healthcare data analytics company and the leading provider of predictive modeling and physician social networking technologies for health sciences companies. For more information, visit qforma.com.