Decisions made in Phase II trials can have an impact on the development and marketing program for new products, and experts say Phase II is becoming a critical stage for planning the potential launch and marketing of products.
Bringing agencies in earlier in the process makes a lot of sense, says Abby Mansfield, senior VP and creative director at Topin & Associates.
Best Practices for Phase II Efficiency
Jennifer Brice. Life Sciences Global Program Manager, Frost & Sullivan, which provides research and best-practice models to drive the generation, evaluation, and implementation of growth strategies. For more information, visit frost.com.
Chris Garabedian. President and CEO, AVI BioPharma Inc., which is focused on the discovery and development of novel RNA-based therapeutics for rare and infectious diseases, as well as other select disease targets. For more information,
Abby Mansfield. Senior VP, Creative Director, Topin & Associates Inc., a healthcare marketing agency that specializes in strategic marketing for healthcare, medical, and pharmaceutical clients. For more information, visit topin.com.
Ken Ribotsky. President and CEO, The Core Nation, a family of healthcare marketing and medical communications companies
(Core-Create, Brandkarma, and Alpha & Omega) that offers strategic, branding, and creative consulting services. For more information, visit thecorenation.com.