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Trends, Challenges, and Best Practices of Global Product Launches

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

Product Description

With all the variances and complexities involved in launching a product globally, especially around regulatory and approval requirements within various regions across countries, one could argue that there is nothing really global about a global launch. Instead, it is more a region-by-region launch that occurs worldwide. However, that isn’t slowing the industry from executing them. On the contrary, large pharma companies have been globally focused for several years, and today more midtier and specialty companies are also expanding their launch horizons. The challenges remain the same for large or small companies: collaborative planning, organizational alignment, and managing the complex…

Sidebar:
Major Stumbling Blocks in a Global Launch 

Experts
Kerry Greenwood
. Director, Product Launch, ClearPoint, a provider of interactive health education globally. For more ­information, visit clearpointlearning.com.
Andrew Hunter. Senior Manager, Kalypso, a consulting firm that helps clients drive profitable, sustained results. For more information, visit kalypso.com.
Matt Singer. Associate ­Principal and Global Lead of Product Launch Practice, ZS ­Associates, a global ­management consulting firm specializing in sales and marketing consulting, capability building, and outsourcing. For more ­information, visit zsassociates.com or email matt.singer@zsassociates.com.
Cameron Tew. Executive ­Director, Marketing, Publishing and Research and Advisory Services Head, Best Practices LLC, a research, consulting, database, and publishing firm. For more information, visit best-in-class.com.
Ann Walz. Founder and CEO, Medisys, which is focused on ­scientific platform development and message evolution. For more information, visit medisyshealth.com.

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