Trends, Challenges, and Best Practices of Global Product Launches


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Product Description

With all the variances and complexities involved in launching a product globally, especially around regulatory and approval requirements within various regions across countries, one could argue that there is nothing really global about a global launch. Instead, it is more a region-by-region launch that occurs worldwide. However, that isn’t slowing the industry from executing them. On the contrary, large pharma companies have been globally focused for several years, and today more midtier and specialty companies are also expanding their launch horizons. The challenges remain the same for large or small companies: collaborative planning, organizational alignment, and managing the complex…

Major Stumbling Blocks in a Global Launch 

Kerry Greenwood
. Director, Product Launch, ClearPoint, a provider of interactive health education globally. For more ­information, visit
Andrew Hunter. Senior Manager, Kalypso, a consulting firm that helps clients drive profitable, sustained results. For more information, visit
Matt Singer. Associate ­Principal and Global Lead of Product Launch Practice, ZS ­Associates, a global ­management consulting firm specializing in sales and marketing consulting, capability building, and outsourcing. For more ­information, visit or email
Cameron Tew. Executive ­Director, Marketing, Publishing and Research and Advisory Services Head, Best Practices LLC, a research, consulting, database, and publishing firm. For more information, visit
Ann Walz. Founder and CEO, Medisys, which is focused on ­scientific platform development and message evolution. For more information, visit