Much has been said about the role of social media as a marketing vehicle. It offers customers and audiences a way to interact with brands like never before. The paradigm of audience has shifted as our “push” messaging has evolved to a conversation. In the pharmaceutical industry, we are looking to participate in this conversation despite challenges that are presented by both fair balance…
Christopher Cullmann, Vice President, Digital Strategist, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide. Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit ogilvychww.com.