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Search and Social Media for the Pharmaceutical Industry

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 2389. Categories: , .

Product Description

Much has been said about the role of social media as a marketing vehicle. It offers customers and audiences a way to interact with brands like never before. The paradigm of audience has shifted as our “push” messaging has evolved to a conversation. In the pharmaceutical industry, we are looking to participate in this conversation despite challenges that are presented by both fair balance…

Expert
Christopher Cullmann
, Vice President, Digital Strategist, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide. Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit ogilvychww.com.

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