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Showcase Feature: Building a Better E-Machine

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Product Description

According to Ernst & Young’s Progressions 2011 report, the next-generation pharma ecosystem continues to gain complexity, with initiatives expanding across a broader array of technologies, including a boom in health-related smartphone apps.
IDC Health Insights’ biannual Leading Indicators in Life Science IT Spending Survey, released earlier this year, found that sales and marketing ranked first in terms of company IT spending focus, with 40.5% of respondents stating that sales and marketing was currently their…

Sidebars:
VIEWPOINTS
Frank Pijpers
, CEO, eClinso
John Blakeley, Executive VP and Chief Commercial Officer, eResearch Technology Inc.
John Woods, Senior VP, Business, Development, J. Knipper and Company
Jim O’Dea, President and CEO, LeveragePoint Media/Rx EDGE
Patrick Chassaigne, Director, Late Phase ­Solutions, Medidata Solutions
Eric Peterson, VP, Research &?Development, MedNet Solutions
Buddy Scalera, Senior VP, Interactive Content and Market Research, Ogilvy CommonHealth ­Interactive Marketing, part of Ogilvy CommonHealth ­Worldwide
Mike Ackermann, Senior VP, Global Commercial Solutions, Quintiles
DAVE Young, CEO, Trifecta Multimedical
Ronald S. Waife, President, Waife & Associates Inc.
A Certificate of Trust

Experts
Greg Barrett
. VP, Marketing, ­Daiichi Sankyo Inc., the U.S. ­subsidiary of Daiichi Sankyo Co., Ltd., a global pharmaceutical company. For more information, visit dsi.com.
Elliott Berger. VP, Global ­Marketing and Strategy for Catalent Pharma Solutions, which provides development services to advanced delivery technologies to supply solutions for drugs and biologics. For more information, visit catalent.com.
Ingo Elfering. VP, Core Business Services, Business Transformation, GlaxoSmithKline, a global ­pharmaceutical company. For more information, visit gsk.com.
Harry Greenspun, M.D., Senior Advisor, Health Care Transformation and Technology, the Deloitte Center for Health Solutions, Deloitte LLP, which provides audit, financial advisory, tax, and consulting services. For more information, visit deloitte.com.
Monique Levy. VP of Research, Manhattan Research, a global ­healthcare market research and ­advisory firm focused on the digital trends shaping the future of consumer and physician marketing. For more information, visit manhattanresearch.com.
Eric Newmark. Program Director, Business Systems Strategies, IDC Health Insights, an advisory services and market research firm that closely follows the payer, provider, and life-sciences segments of the healthcare industry. For more information, visit idc-hi.com.
Kimberly Ramko. Americas Life Sciences Sector Leader, Ernst & Young, a global provider of assurance, tax, transaction, advisory services, and strategic growth markets. For more ­information, visit ey.com.
Mollie Shields-Uehling. ­President and CEO, SAFE-BioPharma Association, a nonprofit association that created and manages the SAFE-BioPharma digital identity and signature standard for the pharmaceutical and ­healthcare industries. For more information, visit safe-biopharma.org.

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