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Letter from the Editor

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Making healthcare personal — from medications to communications to lifestyle choices — is one of the resounding trends that will help redefine the healthcare landscape in the coming year, so say the more than 160 experts participating in this special Year in Preview issue.
Personalized medicine and the challenges of lining up the right patient with the right drug have been top of mind for R&D leaders for the past several years. And while opinions vary about the financial feasibility of personalized medicine, experts say given the advances in genomics, the real age of ­personalized medicine is fast approaching and that clinical studies based on genetic profiles will become the standard…

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