Agency Ideals


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So with all due caveats, asterisks, and apologies for oversimplifying what is truly a complicated, messy affair, and at the risk of sounding overly Aristotelian, I’m convinced there are only four basic ideals involved in the creation and management of an ad agency: The Clients, The Work, The Money, and The People.
These four ideals are always present in every advertising agency, regardless of size, geography, discipline, or area of specialization, including…

Matt Giegerich
, Chairman & CEO, Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit ­