In a market environment that is increasingly value-based, the industry must begin to review its product life-cycle management (PLM) strategy and prepare for more effective ways to cope with the evolving challenges when it comes to pipeline maintenance. For example, companies need to start implementing PLM earlier than ever before. Instead of approaching PLM as a solution to patent expiry, companies need to consider the complete life cycle, and view PLM as a way to best take advantage of all stages of the product.
Today, companies that don’t plan their life-cycle options early — starting at the end of Phase I/beginning of Phase II — will struggle. Our experts say starting earlier will prove to be an organizational challenge, and hence, a company’s culture will become equally important and require a new emphasis on leadership development that will create…
PLM Adoption Factors
Three PLM Trends
Rob Bazemore. President, Janssen Biotech Inc., a company that is focused on advancing the standard of care in immunology, oncology, urology, and nephrology, and one of the Janssen Pharmaceutical companies. For more information, visit janssenbiotech.com.
Chris Bogan. CEO, Best Practices LLC, a research, consulting, database, and publishing firm. For more information, visit best-in-class.com or email firstname.lastname@example.org.
Ron Burns. CEO, ProtonMedia, which develops ProtoSphere, a virtual collaboration environment for high-performance workplaces and a virtual environment for collaborative PLM in life sciences. For more information, visit protonmedia.com.
Andrew Hunter. Senior Manager, Kalypso, a consulting firm that helps clients drive profitable, sustained results. For more information, visit kalypso.com.
Mike Rea. Principal, IDEA Pharma, which specializes in path-to-market strategy at Phase II, transforming the probability of commercial success for any molecule. For more information, visit ideapharma.com or email email@example.com.