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Public Service: Improving Adherence

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

With almost 75% of patients in the United States not taking medicine as prescribed by their doctors, the public awareness campaign, Script Your Future, has a big job ahead. The campaign, led by the National Consumers League (NCL) and more than 100 partners, aims to educate patients, especially those with chronic diseases, on the need to take medicines correctly. For the next three years, the campaign, which kicked off in May, will inform patients about the risks of not properly taking their medications by using free text message reminders, sample questions, medication lists, and charts that help track medicines and fact sheets on common…

Sidebars:
Tips to Develop a Successful Public ­Awareness Health Campaign
The Script Your Future Campaign: Sponsor Benefits

Experts
Joel Beetsch
. Senior Director, U.S. ­Advocacy, Sanofi, a global ­pharmaceutical company that discovers, develops, and distributes therapeutic ­solutions to help improve the lives of patients. For more information, visit sanofi.com.
Rebecca Burkholder. VP, Health Policy, National Consumer League, whose mission is to protect and ­promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit nclnet.org.
Ted Lithgow. Chief Science Officer, MWV Healthcare, a global packaging and packaging solutions company. For more information, visit meadwestvaco.com.
Di Stafford. Director, The Patient Practice, a ­consultancy that helps commercial, public, and ­voluntary organizations to understand and ­interact with patients better for mutual benefit. For more information, visit thepatientpractice.com.

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