Public Service: Improving Adherence


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With almost 75% of patients in the United States not taking medicine as prescribed by their doctors, the public awareness campaign, Script Your Future, has a big job ahead. The campaign, led by the National Consumers League (NCL) and more than 100 partners, aims to educate patients, especially those with chronic diseases, on the need to take medicines correctly. For the next three years, the campaign, which kicked off in May, will inform patients about the risks of not properly taking their medications by using free text message reminders, sample questions, medication lists, and charts that help track medicines and fact sheets on common…

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Joel Beetsch
. Senior Director, U.S. ­Advocacy, Sanofi, a global ­pharmaceutical company that discovers, develops, and distributes therapeutic ­solutions to help improve the lives of patients. For more information, visit
Rebecca Burkholder. VP, Health Policy, National Consumer League, whose mission is to protect and ­promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit
Ted Lithgow. Chief Science Officer, MWV Healthcare, a global packaging and packaging solutions company. For more information, visit
Di Stafford. Director, The Patient Practice, a ­consultancy that helps commercial, public, and ­voluntary organizations to understand and ­interact with patients better for mutual benefit. For more information, visit