The healthcare market continues to undergo a dramatic change that has created a storm of intersecting and interacting dynamics, points of view, and stakeholders.
In the face of this increasing complexity, what is needed is the identification of foundational dynamics that clarify and unite this multitude of interconnected and interacting changes.
One such foundational dynamic is the changing nature of patient and physician “empowerment.”
Gaining greater insights into the changing nature of these relative degrees of “empowerment” through new approaches to research can provide a powerful model for understanding the current healthcare environment — and how we in the pharmaceutical industry can participate in positive…
Joseph Gattuso, EVP, Chief Strategic Officer, Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit ogilvychww.com.