mHealth: Pharma’s Next Blockbuster


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Product Description

The practice of mobile health, or mHealth as it is now known, has been around for decades. The first initiatives were designed to provide greater healthcare access to remote populations, mostly in developing countries. This trend continues and grows daily, providing many patients with a higher quality of healthcare and health education than ever before. There are now multiple science and commercial applications to mHealth, including capturing data and tracking patients during clinical trials, collecting disease information, defining patterns, and sharing research for quicker and more effective collaboration on healthcare solutions. Other mHealth solutions include health literacy initiatives, anti-counterfeit tools, and professional education.
At a commercial level, the focus has moved to more consumer-centric compliance and adherence applications. Studies prove these technologies can benefit…

Three Steps to That First Leap Into mHealth
Pharma Spending on Mobile Apps and Websites
mHealth Fast Facts
Shire: An mHealth Case Study
Physician Survey: Compliance ­Programs Attached to Treatment Sway Prescribing Choices
Medication on Schedule

Kelly Choi, M.D. VP, ­Innovation and Customer ­Solutions, QuantiaMD, which ­delivers rich media content to a full range of mobile devices, including smartphones, tablets, and PCs. For more information, visit or e-mail
Christopher Cullmann. Creative Director, Digital, Ogilvy CommonHealth Interactive ­Marketing, part of Ogilvy ­CommonHealth Worldwide, one of the largest healthcare communications ­networks. For more information, visit ­
Dave Duplay. Founder and President, MedTera, an ­integrated marketing solutions partner dedicated to improving education, promotion, and communications in the healthcare, life-sciences, and ­pharmaceutical industries. For more ­information, visit, or e-mail
Paul H. Keckley, Ph.D. Executive Director, Deloitte Center for Health Solutions, the health services ­research arm of Deloitte LLP. For more information, visit
John Maillard. Director, New Product Development and ­Syndication, e-Healthcare Solutions, a digital ad network ­specializing in the pharmaceutical vertical. For more information, visit
Kurt Mueller. Chief Digital and Science Officer, Roska Healthcare Advertising, a full-service ad agency that integrates data and insight-driven marketing and advertising solutions. For more information, visit
Jamie Peck. Managing Partner, Rosetta, an independent digital marketing agency. For more ­information, visit
Xavier Petit. Senior Consultant, ­Integrated Marketing Multi-Channel Strategy Services, Shire US, a global specialty biopharmaceutical company. For more information, visit (Editor’s Note: The insights expressed by Mr. Petit reflect his ­personal opinions and not those of his employer.)
Vincent Schiavone. Co-founder and Chairman, ListenLogic Health, a social media intelligence company. For more ­information, visit, or e-mail
David Toliver. Senior Manager, ­Customer Acquisition Marketing, Angel, a subsidiary of MicroStrategy and a provider of on-demand IVR and call center solutions. For more information, visit
C. Peter Waegemann. VP, mHealth ­Initiative, a membership organization that envisions the emerging mHealth ­revolution. For more information, visit
Chris Wasden. Managing Director, ­Strategy and Innovation, PwC, which ­provides industry-focused advisory services. For more information, visit
Olivier Zitoun. CEO and Founder, Eveo, an independent digital healthcare agency. For more information, visit, or ­e-mail