The practice of mobile health, or mHealth as it is now known, has been around for decades. The first initiatives were designed to provide greater healthcare access to remote populations, mostly in developing countries. This trend continues and grows daily, providing many patients with a higher quality of healthcare and health education than ever before. There are now multiple science and commercial applications to mHealth, including capturing data and tracking patients during clinical trials, collecting disease information, defining patterns, and sharing research for quicker and more effective collaboration on healthcare solutions. Other mHealth solutions include health literacy initiatives, anti-counterfeit tools, and professional education.
At a commercial level, the focus has moved to more consumer-centric compliance and adherence applications. Studies prove these technologies can benefit…
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Kelly Choi, M.D. VP, Innovation and Customer Solutions, QuantiaMD, which delivers rich media content to a full range of mobile devices, including smartphones, tablets, and PCs. For more information, visit quantiamd.com. or e-mail firstname.lastname@example.org.
Christopher Cullmann. Creative Director, Digital, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide, one of the largest healthcare communications networks. For more information, visit ogilvycommonhealth.com.
Dave Duplay. Founder and President, MedTera, an integrated marketing solutions partner dedicated to improving education, promotion, and communications in the healthcare, life-sciences, and pharmaceutical industries. For more information, visit medterasolutions.com, or e-mail email@example.com.
Paul H. Keckley, Ph.D. Executive Director, Deloitte Center for Health Solutions, the health services research arm of Deloitte LLP. For more information, visit deloitte.com.
John Maillard. Director, New Product Development and Syndication, e-Healthcare Solutions, a digital ad network specializing in the pharmaceutical vertical. For more information, visit e-healthcaresolutions.com.
Kurt Mueller. Chief Digital and Science Officer, Roska Healthcare Advertising, a full-service ad agency that integrates data and insight-driven marketing and advertising solutions. For more information, visit roskahealthcare.com.
Jamie Peck. Managing Partner, Rosetta, an independent digital marketing agency. For more information, visit rosetta.com.
Xavier Petit. Senior Consultant, Integrated Marketing Multi-Channel Strategy Services, Shire US, a global specialty biopharmaceutical company. For more information, visit shire.com. (Editor’s Note: The insights expressed by Mr. Petit reflect his personal opinions and not those of his employer.)
Vincent Schiavone. Co-founder and Chairman, ListenLogic Health, a social media intelligence company. For more information, visit listenlogichealth.com, or e-mail firstname.lastname@example.org.
David Toliver. Senior Manager, Customer Acquisition Marketing, Angel, a subsidiary of MicroStrategy and a provider of on-demand IVR and call center solutions. For more information, visit angel.com.
C. Peter Waegemann. VP, mHealth Initiative, a membership organization that envisions the emerging mHealth revolution. For more information, visit mobih.org.
Chris Wasden. Managing Director, Strategy and Innovation, PwC, which provides industry-focused advisory services. For more information, visit pwc.com.
Olivier Zitoun. CEO and Founder, Eveo, an independent digital healthcare agency. For more information, visit eveo.com, or e-mail email@example.com.