Letter from the Editor


Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at

Product Description

The Statistics are staggering. According to a report by research2guidance, by 2015 one in five people around the world will have a smartphone. Another report states that mobile app revenue is expected to reach $35 billion by 2014. Finally, company investment in mobile phone apps and educational websites is up 78%. Experts say the evidence is there, and it’s time to get brands on track to deliver health and wellness support via what some researchers call “mass personalization.” In her Forum, Senior Editor Robin Robinson says from cost savings to data collection to better health outcomes, mobile apps…

Their Word…