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Skill, Science, and the Art of the Conversation

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 2231. Categories: , .

Product Description

Shifting marketplace dynamics have created unprecedented challenges for pharma industry sales organizations. Increasing hurdles to physician access, governmental and industry constraints on promotion, competition from generics, and diminishing degrees of differentiation among products have combined to force companies to rethink their approach to selling and customer engagement.
To survive and thrive, today’s sales representatives must bring more value to their customers to be able to justify the substantial expense of their continued presence in the field. Enhancing representatives’ scientific and technical knowledge is part of the equation, but without an understanding the nuances of how to effectively communicate with their customers…

Experts
Jennifer Munsie, Ph.D., M.S.W.
, Manager, Linguistic Insights & Analytics, Verilogue
Rob Lytle, M.B.A.,Director, Business Development, Verilogue

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