From KOL to COL: Regional Influencers are Critical to Commercial Model Re-invention


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Product Description

The commercial model in pharmaceutical sales is under dramatic pressure that necessitates a radical shift in how drug companies interact with key customers. Primarily, marketers must explore more effective conduits for accessing physicians who have organized into ever more complex networks and now resist — or are restricted from — traditional relationship-building approaches.

The Shifting Commercial ­Landscape

Kelly Myers
, CEO, Qforma
Al Reicheg, Chief Commerical Officer, Qforma