Augmented reality (AR) may sound new, but actually it has been around for at least 10 years, reports say, and it is the recent uptake in smartphone use and capability, along with funding from the Recovery Act, that have pushed AR to the front and center of pharma marketing plans. Using a smartphone, everyone now has AR at their fingertips. AR is the interaction of superimposed graphics, audio, and other sense enhancements over a real-world environment that’s displayed in real-time. It’s the same technology responsible for the first down lines…
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Jay Bolling. CEO and President, Roska Healthcare Advertising, a full-service advertising agency that integrates data and insight-driven marketing and advertising solutions. For more information, visit roskahealthcare.com.
Boris Kushkuley, Ph.D. President, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide, a full-service digital healthcare marketing group. For more information, visit ogilvychww.com.
David Ormesher. CEO, closerlook inc., a strategic marketing agency specializing in healthcare with an emphasis on strategy, creativity, and innovation. For more information, visit closerlook.com or email email@example.com.
Rob Rebak. Chairman and CEO, QualityHealth, which offers a performance-based customer acquisition solutions for healthcare marketers. For more information, visit qhperform.com.
Adriana Zeman. VP, Strategic Planning, Cramer, which specializes in developing and delivering innovative marketing solutions. For more information, visit crameronline.com.