Minding the As & Qs of Lead Gen Technology


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Augmented reality (AR) may sound new, but actually it has been around for at least 10 years, reports say, and it is the recent uptake in smartphone use and capability, along with funding from the Recovery Act, that have pushed AR to the front and center of pharma marketing plans. Using a smartphone, everyone now has AR at their fingertips. AR is the interaction of superimposed graphics, audio, and other sense enhancements over a real-world environment that’s displayed in real-time. It’s the same technology responsible for the first down lines…

Augmented Reality and QR Codes in ­Healthcare
Creating a Community Through Social Media Doubles Lead Gen
Physicians’ QR Code Use
The Advantages of Marketing Technology: Beyond Lead Gen

Jay Bolling
. CEO and ­President, Roska Healthcare Advertising, a full-service ­advertising agency that ­integrates data and insight-driven ­marketing and advertising solutions. For more information, visit
Boris Kushkuley, Ph.D. President, Ogilvy CommonHealth Interactive Marketing, part of Ogilvy CommonHealth Worldwide, a full-service ­digital healthcare marketing group. For more ­information, visit
David Ormesher. CEO, closerlook inc., a strategic ­marketing agency ­specializing in healthcare with an emphasis on strategy, creativity, and innovation. For more information, visit or email
Rob Rebak. Chairman and CEO, QualityHealth, which ­offers a performance-based customer acquisition solutions for healthcare marketers. For more ­information, visit
Adriana Zeman. VP, ­Strategic Planning, Cramer, which specializes in ­developing and delivering ­innovative marketing solutions. For more information, visit