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$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 2223.

Product Description

Engaging Patients Through Social Media

Sunil Gupta, the Edward W. Carter ­Professor of Business ­Administration and Head of the ­Marketing Unit at Harvard ­Business School, ­contends that a ­social media plan can provide pharmaceutical ­companies with a powerful tool for understanding patients.

Sidebar:
Social Media No Longer a Fad

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