Agility: Key to Agency Success in the Future


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Client mergers and acquisitions, heightened regulatory scrutiny of messaging, more messaging channels, patient empowerment, you name it, advertising agency presidents and CEOs have had to deal with it — all the while trying to run their own businesses.
“There has definitely been more than one game changer in the last 10 years,” says Al Topin, president of Topin & Associates, a healthcare advertising agency located in Chicago. “There have been a confluence of events that have impacted the industry. The FDA has become even more conservative, slowing the flow of drug approvals. Big pharma companies’ pipelines have become thinner and blockbusters fewer. The new focus is on disease categories that affect smaller populations and offer significant potential. Drugs are now regularly commercialized on a global basis and a product launch requires the orchestration of multiple…

Scott Cotherman
. CEO, CAHG, an integrated ­marketing communications ­network model that is comprised of seven business units and provides brand stewardship throughout a brand’s ­lifecycle. For more information, visit
Phil Deschamps. President and CEO, GSW Worldwide, an inVentiv Health company, a healthcare advertising agency. For more information, visit
Jeanne Male. President and CEO, Emp-Higher ­Performance, a consultancy that helps build higher employee ­performance. For more information, visit ­
Donald Phillips, Pharm.D. CEO, Vox Medica, a ­community-driven marketing company specializing in ­healthcare. For more information, visit
Gil Bashe. Executive VP, Makovsky + ­Company, an independent global public ­relations, investor relations and branding consultancy, focused in financial services, professional services, healthcare, technology, energy, and branding and ­interactive. For more information, visit
Yvonne D’Amelio. Chief Financial Officer, Vox Medica, a community-driven marketing company specializing in ­healthcare. For more information, visit
Rich Levy. Executive VP, Client Solutions, ­inVentiv Health,  which provides customized solutions for every type of healthcare brand, at every stage. For more information, visit
Al Topin. President, Topin & Associates, an ­independent, full-service, medical marketing communications ­company. For more information, visit