The Push and Pull of Patient Recruitment


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There are two sides to patient recruitment: the “push” (advertising) and the “pull” (referral management to randomization). While many companies focus a lot of effort on the push side of recruitment, the importance of the pull can often be overlooked. Yet this is where the rubber meets the road. The push encourages people to take action about their medical condition and seek out a clinical trial. But if patients are not pulled through the referral pipeline by the study sites, then any recruitment investment can…

Liz Moench
, President & CEO, MediciGlobal