Digital Sales Tools Open Physician Doors


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Product Description

Digital media touch all facets of the relationship between pharmaceutical companies and prescribers. The reliance on building and sustaining the customer relationship through face-to-face interactions is changing dramatically. The increase in multichannel communications with customers and in particular the significance of the digital channel have resulted in an evolved relationship management model that recognizes customer preference related to communication channels of choice.
“Organizations are becoming more sophisticated in their ability to collect and analyze how customers prefer to be communicated with and what information customers want from the organization and where they want to get that information,” says Karla Anderson, partner and principal, pharmaceutical and life sciences advisory practice, PwC. “The result is a more refined customer in…

Karla Anderson
. Partner and Principal, Pharmaceutical & Life Sciences Advisory Practice, PricewaterhouseCoopers, which focuses on audit and assurance, tax, and advisory services in 16 key industries and provides targeted services that include — but are not limited to — human resources, deals, forensics, and consulting services. For more information, visit
Greg Barrett. VP Marketing, Daiichi Sankyo Inc., a member of the Daiichi Sankyo Group, is dedicated to the creation and supply of innovative pharmaceutical products to address the diversified, unmet medical needs of patients in both mature and emerging markets. For more information, visit
Jay Bolling. CEO, Roska Healthcare ­Advertising is a full-service direct advertising agency with expertise in engaging prospects through communications that ­integrate data and insight-driven marketing and advertising solutions. For more ­information, visit
Kelly Gratz. President, inVentiv Selling Accelerators, a subdivision of inVentiv ­Commercial, which is comprised of
industry sales experts who bring the experience, knowledge, and skill necessary to develop and flawlessly execute
successful sales strategies. For more information, visit
Rick Keefer. President and CEO, Publicis Touchpoint Solutions Inc., a provider of a comprehensive and integrated array of ­outsourced biopharma message delivery channels — field teams, virtual teams, and clinical education teams — plus full-service support solutions. For more information, visit
Doug Mack. President, Event Support Services Rx is the parent company of Advantage Broadcast Solutions, AV
Solutions, and Total Health Rewards. For more information, visit
Richard P. Micali. Senior VP, Sales Services, PDI provides commercialization services for established and emerging
biopharmaceutical companies. For more information, visit