We reported earlier this year (May 2010) that the unbranded message is making a comeback; our experts say this movement is being driven by more stringent regulations, increased FDA scrutiny, and new online communicating opportunities. Looking toward the future, thought leaders predict that the use and the value of unbranded strategies will grow.
“Unbranded category-connected messages are making a comeback,” says Nick Colucci, president and CEO, Publicis Healthcare Communications Group.
According to Mr. Colucci, volume and share of non-branded ads increased in 2009 from 2008; driven by increased regulation, FDA scrutiny and new online…
Jay Bigelow. CEO, MicroMass Communications offers capabilities in the application of behavioral science to marketing challenges. For more information, visit micromass.com.
Nick Colucci. President and CEO, Publicis Healthcare Communications Group is a healthcare communications agency network with 40 offices around the globe. For more information, visit publicishealthcare.com.
Elizabeth Estes. Executive VP, Chief Strategy Officer, GA Communication Group, a full-service communications company that shapes strategy, executes messaging, and helps take full advantage of every communication channel that exists. For more information, visit gacommunication.com.
Leigh Householder. Digital Strategist, GSW Worldwide, a full-service agency that provides an array of services from strategic insight and guidance, branding and hallmark creation, prelaunch, and disease state awareness to medical education, digital and closed-loop marketing, patient outcomes, public relations, brand entertainment and DTC campaigns. For more information, visit gsw-w.com.
Todd LaRoche. Executive VP, Managing Director of Creative, Palio, which is a full-spectrum advertising and communications agency. For more information, visit palio.com.
R.J. Lewis. President and CEO, e-Healthcare Solutions,which is a premium advertising network specializing in the digital pharmaceutical/healthcare vertical. For more information, visit e-healthcaresolutions.com.
David Ormesher. CEO, closerlook Inc. delivers marketing-communications strategy; Internet and technology
development; interactive and print design; content development; and motion media. For more information, visit closerlook.com.
Ken Ribotsky. President and CEO, The Core Nation, which offers companies and their brands comprehensive business strategies and solutions, ranging from ensuring corporate success within an evolving and dynamic marketplace to product life cycle management through its member companies, Core-Create, Brandkarma, and Alpha & Omega. For more information, visit thecorenation.com.