External Experts: Optimal Engagement Strategies in a Digital Age


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Product Description

Organizations within the healthcare industry often work with external experts on an array of initiatives. These experts collaborate in a variety of ways, including working as advisory board members, investigators, media spokespeople, and speakers. Once a genuine need for expert engagement has been established, the process of engaging these experts has generally been standardized and limited to in-person meetings and teleconferences, which are becoming increasingly difficult to execute given cost considerations, university hospital restrictions, and experts’ often over-extended schedules. While these in-person interactions are invaluable for the sponsoring company and often beneficial for the expert as well, new, more cost-efficient digital solutions are needed to increase…