Achieving Digital Marketing Success


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Product Description

Your target audience is on the Internet, using e-mail, and connected via mobile in greater numbers than ever before. Yet the pharmaceutical industry’s digital media expenditures still come nowhere close to correlating with your audiences’ digital media usage levels. The digital environment provides rich data and incredible flexibility for engaging with your targets on their terms. Reaching your target is no longer enough. To be competitive today, you must engage them. To achieve ROI, you must measure the impact of customer engagement and the resulting benefits to the brand.
Today’s pharmaceutical marketers are savvy about gaining exposure among target audiences using integrated, “surround-sound” programs. By understanding audience demographics, marketers invest in different vehicles to reach their targets. Their awareness strategy is designed for brand-building through frequent repetition. Be noticed. Be remembered. The media perspective introduces an engagement strategy…