To Twitter and Beyond


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For several years there has been much debate regarding whether pharma companies should even use social media as a means to communicate with its consumers. Our experts project that social media will move beyond Twiiter and support many functions within marketing strategies, thus securing a permanent place in the industry’s marketing channels.
Unquestionably the role of social media in healthcare has its place, says Mike Rutstein, president of StrikeForce Communications.
“In many ways it may offer significant long-term opportunities to generate a dialogue and provide relevant and motivating content for patients and their caregivers,” he says. “However, used incorrectly, social media also brings about many risks, including losing control of the brand story and tarnishing the reputation of pharmaceutical companies as intervening in sacred spaces…

A Breakdown of Pharma Social Media
Social Networks Gain Power Around the World
Industry Marketing Leaders Discuss Social Media Goals
Industry Service Companies Lead by Social Media Example

Nancy Beesley. Chief Marketing Officer, HC&B Healthcare Communications is a full-service healthcare marketing agency that services pharmaceutical, medical device, biotechnology, hospital, payer, and provider clients. For more information, visit
Jay Bigelow. CEO, MicroMass Communications offers capabilities in the application of behavioral science to marketing challenges. For more information, visit
Ken Burbary. Director of Digital and Social Media, Advisory Services, Ernst & Young, helps companies across the globe to identify and capitalize on business opportunities. For more information, visit
Chris DeAngelis. VP of Sales, North America, Survey Sampling International (SSI), which is a global provider of sampling solutions — online and telephone, both fixed/landline and wireless/mobile, mixed access, and Address-Based Sampling. For more information, visit, or e-mail
Lisa Ebert. Managing Director, Medicus Life Brands a full-service healthcare advertising agency. For more information, visit
Elizabeth Estes. Executive VP/Chief Strategy Officer GA Communication Group, which wants to make every interaction with customers asengaging and impactful as possible, and we know how to shape strategy, execute messaging and help take full advantage of every communication channel that exists. For more information, visit
Marc Ferrara. CEO, Information Services Division, Jobson Medical Information is an integrated healthcare information and communication services company. For more information, visit
Leo Francis, Ph.D. President, Publicis Medical Education Group, part of Publicis Healthcare Communications Group, is an authoritative, trusted, and provocative partner in creating value in healthcare communications, aimed at transforming clinical care and the management of patients. For more information, visit
Terry Hisey.  Vice Chairman, U.S. Life Sciences Leader, Deloitte offers a menu of professional services delivered in an integrated, collaborative approach that cuts across all segments of the health plan, health provider, and life-sciences industries. For more information, visit
Leigh Householder. Digital Strategist, GSW Worldwide is a full-service agency that provides an array of services from strategic insight and guidance, branding and hallmark creation, prelaunch, and disease state awareness to
medical education, digital and closed-loop marketing, patient outcomes, public relations, brand entertainment and DTC campaigns. For more information, visit
Jon Hudson. VP, Digital and Media Services, MedThink Communications is a healthcare agency that provides full-service offerings with a focus on scientific and promotional communications. For more information, visit
R. Shane Kennedy. Executive VP, Managing Director, Sudler Digital develops interactive ­relationships that empower customers to access the information that is most relevant, offering key insights into the decision-making process. For more information, visit
Todd LaRoche. ExecutiveVP, Managing ­Director of Creative, Palio, which is a full-spectrum advertising and communications agency. For more information, visit
David Ormesher. CEO, closerlook, inc. delivers marketing-communications strategy; Internet and technology development; interactive and print design; content development; and motion media. For more information, visit
Ahnal Purohit, Ph.D. CEO and President, Purohit Navigation is a full-service, independent, integrated healthcare brand solutions company. For more information, visit
Mike Rutstein. President, StrikeForce ­Communications specializes in healthcare ­marketing in the nutraceutical, OTC, pharma, biotech, and medical-device space. For more ­information, visit